WHO ARE WE?

We are an identity that stands out from the crowd. We are a brand that represents us for who we are, we're not just your average clothing business, we are far more than that. We are a new generation of style when it comes to our passion for fashion.

We are vastly unique from the rest. We are an urban campaign supporting the style of urban streetwear. We are unisex. We are one!

Our brand is our main identity, the signature dish of what represents our clothing business to a whole new level. It's the set of ideas, from the thought and process behind the true meaning of our name, that is an innovation for all.

The simplicity of our brand is what makes us unique from the rest when you compare us to other clothing brands you may see in public.

We aim to specialise urban streetwear on sale for students, at a reasonable price. Not only do we make a commitment of representing better value for money than our main rivals on the markets of today, but we deliver fine quality clothing, that is comfortable and stylish for students. Thus making our clothing business stand out better than other retailers on the market.

And we should know, because better is best!